Author: Erik Bertrand Larssen
When athletes fail. When managers struggle. When actors get stage fright. This is the man they call. Erik Bertrand Larssen (b. 1973) is Norway’s bestselling non-fiction author.

His first book «Bli best med mental trening» (No Mercy. Be your best with mental training), 2012, has become a phenomena, selling to a wide range of readers. And his second book out, «Helvetesuka» (Hell Week), 2013, is number one on the best seller lists.

Erik Bertrand Larssen is one of Norway's most sought after lecturers. He lectures for business enterprises and for a wide range of organizations. He also has an increasing number of international engagements within motivational coaching and mental training.

His professional background is a combination of a military and business career. Bertrand Larssen was trained as a paratrooper in the Norwegian Special Forces. As part of the Special Forces he has experience from international assignments such as Afghanistan and Balkan, working with British SAS and US Navy Seals. Erik Bertrand Larssen has later on graduated from Norwegian School of Economics and Business Administration and has worked for Finansbanken, NetCom and Mercuri Urval specializing in recruitement and management development, before he decided to establish his own company, Bertrand Ltd.

Erik Bertrand Larssen has worked as motivational coach for many Norwegian top athletes such as international golf champion Suzann Pettersen (ranked number two in the world) and the world’s leading cross country skier, Petter Northug jr.